Organic S E O
A. Organic or Natural search results attract approximately 80% of the clicks on Google. This means that the traffic you get from natural search positioning will produce nearly 4 times as much traffic as pay-per-click advertising on search engines.
B. Search use is now tied with email in popularity for internet users at 91%. Web surfers are using search engines more and more to find what they are looking for and we speculate that searchers see search results as authoritative. This means that they then value those top results which helps convert them to customers at top ranked sites.
C. Your competition is ranking at the top of the search engines and getting the traffic if you aren’t. That means they are becoming the authority or leader in your industry and potentially leaving you behind.